Conference Call

Major Gift Fundraising in the Small Shop

Listen to this conference call and learn how to use your time wisely and effectively and raise more money for your organization. Speakers: Katie Gardella, President, Prosper Fundraising Strategies, Donna Nicholaides, Director of Philanthropy, Animal Rescue League of New Hampshire; and Michele Jansen, Station Manager, KBEM, public radio in Minneapolis.

Also available is a PDF file on this subject.

Fun Stuff

Katie goes to the movies!
Thanks to the Peterborough Community Theatre for the photo opportunity — and popcorn!
I love classic movies — and not just for their obvious entertainment value. I also realize that they can be valuable teaching tools in the art of solicitation and persuasion. I’ve listed a few of my favorite cinematic examples of both good and bad fundraising techniques.

- Katie Gardella, President
Prosper Fundraising Strategies

The Graduate

The GraduateThe Graduate Movie Clip: You’re Trying To Seduce Me
Please don’t think I’m suggesting that seducing your donor is ethical or effective. However, I love the way Mrs. Robinson remains cool in the face of opposition and is never deterred from her final goal — which, of course, she obtains.

The Lady Eve

The Lady EveThe Lady Eve Movie Clip: They’re Not Good Enough
What can I say? This woman knows how to do her prospect research! The Lady Eve carefully checks out her competition and once she has all the information she needs, she zeros in on her prospect and reels him in. 


casablancaCasablanca Movie Clip: I’m Only A Poor Corrupt Official
If Rick had been more persistent, he would have been able to convince Captain Renault to stick with that 20,000 franc wager. He shouldn’t have given up so easily and should have had a response to that “I’m only a poor corrupt official” comment!

Double Indemnity

double indemnityDouble Indemnity Movie Clip: Not Fully Covered
Worst Solicitation Ever! Do I even have to point out the flaws? “That’s a honey of an anklet you’re wearing Mrs. Dietrichson”. YUCK!

Duck Soup

duck soupDuck Soup Movie Clip: A Rufus Over Your Head
Rufus T. Firefly, shame on you! That is the best example of bad listening I’ve ever seen. And you’re insulting and rude to boot! A top notch fundraiser knows when to speak and when to listen. If you had just cultivated the passion Mrs. Teasdale obviously has for Fredonia, you would have been able to ask her for anything!